Images courtesy of:

Coventry Cultural Strategy


The Coventry Cultural Strategy 2017-2027 sets out a ten-year vision for the cultural life of Coventry. The vision builds on the existing heritage and culture of Coventry and proposes five key goals for cultural growth in the city. The strategy has also set up ‘Seven Big Ideas’ for transforming the cultural life of the city, as well as some of the incremental changes that will, over a decade, transform Coventry into a recognised centre of national significance for its heritage and contemporary culture. These changes are based on the current cultural, economic and political landscape, as being responsive to changing circumstances will keep the strategy live.

Earthen Lamp worked in partnership with University of Warwick and Coventry University to develop this strategy.

Type of work

Cultural Strategy Development


February 2016 – February 2017

The brief

Coventry City Council commissioned a team made up of University of Warwick, Coventry University and Earthen Lamp to devise a 10-year cultural strategy from 2017 to 2027 for the city of Coventry.

The activity

Earthen Lamp led on and undertook extensive consultation with residents, artists and cultural organisations in order to help devise and develop a ten-year strategy for the city.

The outcome

The ten-year cultural strategy aims to recognise and expand the opportunities that exist for residents to engage with, experience and enjoy arts and heritage. It looks forward to contributing to a city that is prepared to face the challenges of the future and build on its proud heritage and collective values.

The strategy has been designed to maximise the new partnerships that have come together to support the city’s bid to be UK City of Culture in 2021. This important initiative could be a transformational milestone in a ten-year journey towards a longer-term cultural ambition.

The ambitions presented in the strategy are not dependent on a successful bid. The process of bidding has already been transformational and the energy, enthusiasm and ambition of Coventry will be carried forward through the implementation of the Strategy. New partnerships, and extensive consultations and workshops with residents, artists and cultural organisations have established an on-going public dialogue about the future of cultural growth in Coventry.

The Coventry Cultural Strategy can be read and downloaded here.

Do you have a similar project coming up? Why not give us a call to chat about your requirements.