Market Research Society Code of Conduct 2019

For 60 years the Market Research Society (MRS) Code of Conduct has been the foundation of good research. It clearly and fairly sets out the professional standards that all research practitioners must maintain.

The 2019 Code of Conduct covers client confidentiality, working with children and vulnerable people, offering incentives and best practice in terms of data collection and consent.

“The Code of Conduct was historically created to support all those engaged in research, insight and data analytics in maintaining professional standards…to reassure the general public and other interested parties that activities undertaken by MRS members and MRS Company Partners are carried out in a professional and ethical manner.”