Images courtesy of: Earthen Lamp

The Optimists 2018: Development Training


China Plate works with some of the UK’s most talented artists, harnessing their ambition and skill to deliver high-quality work that reaches a broad and diverse audience. At the heart of its model is The Optimists – a suite of development programmes that nurture artistic practice, facilitate collaboration, commission work, increase access, and widen diversity.

The Optimists is a unique training opportunity for emerging theatre-makers, arts administrators and aspiring producers. The Optimists 2018 was curated by China Plate and Warwick Arts Centre in partnership with Belgrade Theatre.

Type of work



13 November 2018

The brief

Earthen Lamp was invited to be part of this unique training opportunity for emerging producers and theatre-makers across the Midlands. We delivered a session titled Audiences and How to Reach Them. The session focussed on:

  • Planning and positioning for audience engagement
  • Understanding audiences
  • Working with venues
  • Gathering audience feedback

The activity

The hour-long session included a presentation followed by discussion and Q&A with participants. Approximately 20 participants took part in the session at Derby Theatre.

The outcome

The presentation was well received and sparked a lively Q&A amongst participants which fed into the next session that focused on development planning.

Do you have a similar project coming up? Why not give us a call to chat about your requirements.